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IRL-Dublin: marketing management consultancy services

Request For Proposals

General Information
Country:   Ireland
City/Locality:   DUBLIN
Notice/Contract Number:   eu:319803-2009
Publication Date:   Nov 18, 2009
Deadline:   Dec 16, 2009
Buyer:   ELECTRICITY SUPPLY BOARD
Original Language:   English

Contact Information
Address:   ELECTRICITY SUPPLY BOARD
DUBLIN, Dublin
Ireland
Web Site:   www.esb.ie

Goods, Works and Services

 

Summary

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Notice Type: 2540 - Contract notice
Regulation of Procurement: European Communities, with participation by GPA countries
EU Official Journal Publication: 222/2009, #319803-2009
Contract Nature: Service contract
Procedure Type: Negotiated procedure
Type of Bid Required: Global tender
Awarding Criteria: The most economic tender

Original Text

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CONTRACT NOTICE – UTILITIES
Services
SECTION I: CONTRACTING ENTITY
I.1) NAME, ADDRESSES AND CONTACT POINT(S): Electricity Supply Board, 27
Lr. Fitzwilliam Street, Contact: Procurement, Shared Services, Attn: Anne
Tobin, IRL-Dublin 2. Tel. +353 17026826. E-mail: Ann.Tobin@esb.ie.
Internet address(es):
General address of the contracting entity: www.esb.ie.
Further information can be obtained at: As in above-mentioned contact
point(s).
Specifications and additional documents (including documents for a dynamic
purchasing system) can be obtained at: As in above-mentioned contact
point(s).
Tenders or requests to participate must be sent to: As in above-mentioned
contact point(s).
I.2) MAIN ACTIVITY OR ACTIVITIES OF THE CONTRACTING ENTITY: Electricity.
SECTION II: OBJECT OF THE CONTRACT
II.1) DESCRIPTION
II.1.1) Title attributed to the contract by the contracting entity:
Marketing Consultancy Services Panel.
II.1.2) Type of contract and location of works, place of delivery or of
performance: Services.
Service category: No 11.
Main place of performance: IRL-Dublin.
NUTS code: IE021.
II.1.3) The notice involves: The establishment of a framework agreement.
II.1.4) Information on framework agreement: Framework agreement with
several operators
Number of participants to the framework agreement envisaged:one or more.
Duration of the framework agreement Duration in year(s): 2.
II.1.5) Short description of the contract or purchase(s): ESB Customer
Supply business wishes to appoint a panel of consultants providing
specialist marketing consultancy services as determined by business needs
over the period of the agreement.
II.1.6) Common procurement vocabulary (CPV): 79413000.
II.1.7) Contract covered by the Government Procurement Agreement (GPA):
Yes.
II.1.8) Division into lots: No.
II.1.9) Variants will be accepted: No.
II.2) QUANTITY OR SCOPE OF THE CONTRACT
II.2.1) Total quantity or scope: A range of short term specialist
projects or assignments in some or all of the following areas:
1. Marketing strategy and Planning
2. Customer Brand and Communications
3. Brand Identity/Brand design
4. Internal Brand and communications
5. Customer Experience - journey and channel development
6. Customer Insights & Data Strategy (incl. Data Mining)
7. Sales strategy, planning and implementation
8. Product and proposition design/planning/development
9. Digital marketing including online, mobile, email and new media.
II.2.2) Options: Yes.
Description of these options: Duration of Framework Agreement is 2 years
with an option to extend for 1 year.
II.3) DURATION OF THE CONTRACT OR TIME LIMIT FOR COMPLETION: Duration in
months: 24 (from the award of the contract).
SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION
III.1) CONDITIONS RELATING TO THE CONTRACT
III.1.2) Main financing conditions and payment arrangements and/or
reference to the relevant provisions regulating them: Will be advised in
the tender documents.
III.1.3) Legal form to be taken by the grouping of economic operators to
whom the contract is to be awarded: Where a grouping of service providers
expresses interest, it will be a requirement of ESB that one member of the
group accepts full contractually responsibility for the delivery of the
services. Where appropriate, the intended contractual responsible member
of any grouping or consortium must be identified in the response to this
notice.
III.1.4) Other particular conditions to which the performance of the
contract is subject: No.
III.2) CONDITIONS FOR PARTICIPATION
III.2.1) Personal situation of economic operators, including requirements
relating to enrolment on professional or trade registers: Information and
formalities necessary for evaluating if requirements are met: Supplier
wishing to be considered for inclusion in this tender must supply the
following information in responding to this notice:
1) Supplier name and address;
2) Full contact details (phone, fax, email) of the representative handling
this expression of interest;
3) A brief profile of the supplier's organisation, including date of
establishment, company structure, number of employees per function and
location, and principle activities and areas of specialisation.
4) See also 111.2.3 below.
III.2.2) Economic and financial capacity: Will be advised in tender
documents.
III.2.3) Technical capacity: Information and formalities necessary for
evaluating if requirements are met: Please advise a summary of 3 projects
(preferably in the Utilities sector) where one or more of the consulting
skills were applied as specified in 11.2.1.
III.2.4) Reserved contracts: No.
III.3) CONDITIONS SPECIFIC TO SERVICES CONTRACTS
III.3.1) Execution of the service is reservedto a particular profession:
No.
III.3.2) Legal persons should indicate the names and professional
qualifications of the staff responsible for the execution of the service:
No.
SECTION IV: PROCEDURE
IV.1) TYPE OF PROCEDURE
IV.1.1) Type of procedure: Negotiated
Candidates have already been selected: no.
IV.2) AWARD CRITERIA
IV.2.1) Award criteria: The most economically advantageous tender in
terms of the criteria stated in the specifications or in the invitation to
tender or to negotiate.
IV.2.2) An electronic auction will be used: No.
IV.3) ADMINISTRATIVE INFORMATION
IV.3.1) File reference number attributed by the contracting entity:
SS/CON/1167.
IV.3.2) Previous publication concerning the same contract: No.
IV.3.3) Conditions for obtaining specifications and additional documents:
Payable documents: no.
IV.3.4) Time limit for receipt of tenders or requests to participate:
16.12.2009 - 12:00.
IV.3.5) Language(s) in which tenders or requests to participate may be
drawn up: English.
SECTION VI: COMPLEMENTARY INFORMATION
VI.1) THIS IS A RECURRENT PROCUREMENT: No.
VI.2) CONTRACT(S) RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY
COMMUNITY FUNDS: No.
VI.4) PROCEDURES FOR APPEAL
VI.4.1) Body responsible for appeal procedures: Chief Registrar, The High
Court, Four courts, Inns Quay, IRL-Dublin 7. Tel. +353 18886000.
VI.4.3) Service from which information about the lodging of appeals may
be obtained: Supplier's own Legal Advisors.
VI.5) DATE OF DISPATCH OF THIS NOTICE: 16.11.2009.
Please note that this notice is for your information only.
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