UK-Birkenhead: advertising and marketing services

Request For Proposals

Country:

United Kingdom

City/Locality:

BIRKENHEAD

Notice/Contract Number:

eu:315249-2009

Publication Date:

Nov 13, 2009

Deadline:

Dec 11, 2009

Buyer:

WIRRAL BOROUGH COUNCIL

Original Language:

English

Address:

WIRRAL BOROUGH COUNCIL
BIRKENHEAD, NORTH WEST (ENGLAND)
United Kingdom

Web Site:

https://www.thechest.nwce.gov.uk/cms/CMS.nsf/vLiveDocs/47AC4217BDDA275A80257346003FA632?OpenDocument

view in:

Notice Type: 2220 - Contract notice
Regulation of Procurement: European Communities, with participation by GPA countries
EU Official Journal Publication: 219/2009, #315249-2009
Contract Nature: Service contract
Procedure Type: Restricted procedure
Type of Bid Required: Global tender
Awarding Criteria: The most economic tender

view in:

CONTRACT NOTICE
Services
SECTION I: CONTRACTING AUTHORITY
I.1) NAME, ADDRESSES AND CONTACT POINT(S): Wirral Borough Council,
Municipal Building, Contact: Mrs Sandra Joyce, Attn: Mrs Sandra Joyce,
UK-Birkenhead CH41 6BU. E-mail: tenders@wirral.gov.uk.
Internet address(es):
General address of the contracting authority:
https://www.thechest.nwce.gov.uk/cms/CMS.nsf/vLiveDocs/
47AC4217BDDA275A80257346003FA632?OpenDocument.
I.2) TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES:
Regional or local authority.
General public services.
The contracting authority is purchasing on behalf of other contracting
authorities: yes.
SECTION II: OBJECT OF THE CONTRACT
II.1) DESCRIPTION
II.1.1) Title attributed to the contract by the contracting authority:
The Supply of Advertising Services.
II.1.2) Type of contract and location of works, place of delivery or of
performance: Services.
Main site or location of works: Within the North-West of England.
NUTS code: UKD.
II.1.3) The notice involves: A public contract.
II.1.5) Short description of the contract or purchase(s): Wirral Council
in conjunction with Halton, Liverpool, Knowsley and St Helens is seeking
supplier(s) to provide a complete range of services required for
advertising including campaign planning research and evaluation, media
buying, assistance with design and copywriting, and placing advertisements
in the relevant national, regional and local media. It is envisaged that
the preference is to award the contract to one Supplier who can provide
all services, however in order to encourage local media and SME’s to
tender for the services within the ITT, the council reserve the right to
award to one or more services to one or more Suppliers. The contract will
commence on 1.5.2010 and will have a duration of 2 years with option to
extend for up to a further two years on an annual basis.
II.1.6) Common procurement vocabulary (CPV): 79340000, 79341000,
79341100, 79341200, 79341400.
II.1.7) Contract covered by the Government Procurement Agreement (GPA):
Yes.
II.1.8) Division into lots: No.
II.1.9) Variants will be accepted: No.
II.2) QUANTITY OR SCOPE OF THE CONTRACT
II.2.1) Total quantity or scope: SERVICES REQUIRED:The tender will
consist of various services required by the Participants and will include,
but is not limited to the following:Media ConsultancyThe Participants may
require media consultancy services for any of the services the Supplier(s)
is providing. Print Advertising (Local, Regional and National):
— this would include the placement of advertisements in newspapers and
other publications (local, national and regional) and will cover the
following requirements e.g.oStatutory and public noticesoRecruitment and
Online recruitmentoWrapsoEvent programmes e.g. concerts, business fairs,
Wirral show, festivals etcoRun of paperoSpecial feature
insertsoEntertainment/What’s on Guide.
Typesetting/Creative.
— some of the Participants may also require a typesetting/creative
service.
Inserts.
— leaflets included in print media.
Leaflet Distribution.
— targeted door to door distribution of leaflets.
Design.
— although some particpants may have their own design departments, there
may be the need for some guidance and advice e.g.oDesign and creative
input into advertisements and campaignsoAdvice on creative use of
mediaoDevelopment of brand and awareness.
Campaigns.
— this service may be required for a variety of campaigns across several
media e.g. oRecruitmentoHealth & SafetyoSocial Marketing e.g. recycling,
drink driving.oPromoting equal opportunities e.g. encourage applicants
from all backgrounds.oMarket researchoAttracting tourism oAttracting
inward investment.
Outdoor.
— this area includes advertising in public places e.g.oBuses, bus
stopsoTrain stationsoBillboardsoRoundaboutsoTaxisoSporting events e.g.
Golf events, football matchesoSeasonal events e.g. kite festival, tall
ships,oPublic information pillarsoDigital signageoAmbient
mediaRadiooRecruitmentoPromoting Council Services e.g.
fosteringoSponsorship Packages e.g. advertising events and editorial
contentoSeasonal events e.g. kite festival, tall shipsoSporting events
e.g. golf eventsoSocial marketing e.g. teenage pregnancy, recycling.
Television / Cinema.
— there are occasions where TV advertising would be an appropriate medium
e.g. oSeasonal events e.g. kite festival, tall shipsoSporting events e.g.
golf eventsoShoppingoThe Life ChanneloInternet TV channels.
New Media.
— all of the particpants are increasingly using more cost effective media
marketing e.g. oSearch optimisation and keywordsoOnline
AdvertisingoBluetoothoSMS for direct response advertising.
Estimated value excluding VAT: 8 324 020 GBP.
II.2.2) Options: No.
II.3) DURATION OF THE CONTRACT OR TIME-LIMIT FOR COMPLETION: Duration in
months: 24 (from the award of the contract).
SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION
III.1) CONDITIONS RELATING TO THE CONTRACT
III.1.4) Other particular conditions to which the performance of the
contract is subject: No.
III.2) CONDITIONS FOR PARTICIPATION
III.2.1) Personal situation of economic operators, including requirements
relating to enrolment on professional or trade registers: Information and
formalities necessary for evaluating if requirements are met: Any economic
operator may be excluded from participation in a contract if it:
(a) is bankrupt or is being wound up, whose affairs are being administered
by the courts, who has entered into an arrangement with creditors or who
is in any analogous situation arising from a similar procedure under
national laws and regulations;
(b) is the subject of proceedings for a declaration of bankruptcy, for an
order for compulsory winding-up or administration by the courts or for an
arrangement with creditors or is the subject of any other similar
proceeding under national laws or regulations;
(c) has been convicted of an offence concerning his professional conduct
by a judgement which has the force of res judicata;
(d) has been guilty of grave professional misconduct proven by any means
which the contracting authorities can justify;
(e) has not fulfilled obligations relating to the payment of social
security contributions in accordance with the legal provisions of the
country in which he is established or those of the country of the
contracting authority;
(f) has not fulfilled obligations relating to the payment of taxes in
accordance with the legal provisions of the country in which he is
established or those of the country of the contracting authority;
(g) is guilty of serious misrepresentation in supplying any information
required.
III.2.2) Economic and financial capacity: Information and formalities
necessary for evaluating if requirements are met: Economic and financial
capacity: Information and formalities necessary for evaluating if
requirements are met: To be detailed further in the PQQ.
1) All candidates will be required to provide a statement covering the 3
previous financial years, including the overall turnover of the candidate
and the turnover in respect of the activities which are of a similar type
to the subject matter of this notice.
2) Checks on candidates’ financial viability may be conducted by the
authority or an independent body on their behalf.
3) All candidates will be required to provide evidence of relevant
professional risk indemnity insurance.Technical capacity: Information and
formalities necessary for evaluating if requirements are met:Information
and formalities necessary for evaluating if requirements are met: To be
detailed further in the PQQ.
1) The service provider’s ability, taking into account in particular their
skills, efficiency, experience and reliability.
2) Details of the training, experience and qualifications of key staff
responsible for providing the services under the contract.
3) An assessment will be carried out by the contracting authority to gauge
the available resources and technical capacity of the candidate.
4) Certification from quality control institutes or agencies of recognised
competence attesting conformity to the appropriate national standards for
the provision of services and supply within the context of this
specification.
5) The authority may carry out or employ the services of a competent
official body of the country in which the supplier is established, a check
on the production capacities, study and research facilities, and quality
control measures.
III.3) CONDITIONS SPECIFIC TO SERVICES CONTRACTS
III.3.1) Execution of the service is reserved to a particular profession:
No.
SECTION IV: PROCEDURE
IV.1) TYPE OF PROCEDURE
IV.1.1) Type of procedure: Restricted.
IV.1.2) Limitations on the number of operators who will be invited to
tender or to participate: Envisaged minimum number: 5. Maximum number: 15
Objective criteria for choosing the limited number of candidates: As per
PQQ.
IV.2) AWARD CRITERIA
IV.2.1) Award criteria: The most economically advantageous tender in
terms of the criteria stated below:
1. Price. Weighting: 70 %.
2. Quality. Weighting: 30 %.
IV.2.2) An electronic auction will be used: No.
IV.3) ADMINISTRATIVE INFORMATION
IV.3.1) File reference number attributed by the contracting authority:
CPCS0944.
IV.3.2) Previous publication(s) concerning the same contract: No.
IV.3.3) Conditions for obtaining specifications and additional documents
or descriptive document: Time limit for receipt of requests for documents
or for accessing documents: 4.12.2009 - 12:00.
Payable documents: no.
IV.3.4) Time-limit for receipt of tenders or requests to participate:
11.12.2009 - 12:00.
IV.3.6) Language(s) in which tenders or requests to participate may be
drawn up: English.
IV.3.8) Conditions for opening tenders: Persons authorised to be present
at the opening of tenders: no.
SECTION VI: COMPLEMENTARY INFORMATION
VI.1) THIS IS A RECURRENT PROCUREMENT: No.
VI.2) CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY EU
FUNDS: No.
VI.3) ADDITIONAL INFORMATION: All applicants that express an interest are
required to complete a Pre-Qualification Questionnaire (PQQ) which seeks
information including economic and financial standing, technical ability
and experience. Failure to answer all questions in the PQQ and provide
supporting documentation may result in disqualification. The PQQ shall be
assessed in the first instance, and if the assessment of this document
does not reach the required level, the Council will not invite you to
tender. To obtain the PQQ document, please access via the following
portal: the PQQ can be accessed from the following portal:
https://www.thechest.nwce.gov.uk/cms/CMS.nsf/vLiveDocs/
47AC4217BDDA275A80257346003FA632?OpenDocumentThe deadline for receipt of
the PQQ is 12 noon on Friday 11.12.2009.
VI.5) DATE OF DISPATCH OF THIS NOTICE: 11.11.2009.

Please note that this notice is for your information only.
We try our best to have the most accurate and up-to-date information available on our web site, but we cannot guarantee that all of the information provided is error-free.
If you have any suggestions for updates/corrections for this notice, please let us know.

UK-Birkenhead: advertising and marketing services

Request For Proposals

General Information

Contact Information

Goods, Works and Services

Summary

Original Text