Ministry of Labor and Social Policy

Dutch Technical Assistance Grant for Improving the Investment Climateand StrengtheningPublic Sector Governance

Request for expressions of interest for the assignment

Design and implementation of a public education campaignfor the needs of the State Labor Inspectorate (SLI) of the Republic of Macedonia

Ref. No. DTF/SLI No.3

Country: Republic of Macedonia

Name of Project: Dutch Technical assistance Grant for Improving theInvestment Climateand Strengthening Public Sector Governance

Sector:Labor reform (Labor inspectorate)

Consulting services: Design and implementation of a public education campaign for the needs of the StateLabor Inspectorate (SLI) of the Republic of Macedonia

Grant No: TF 057988

Expression of interest for consulting services

1.  The Republic of Macedonia received Dutch Technical Assistance Grant for improving the investmentclimate and strengthening public sector governance and intends to apply part of the proceeds for a consultant's servicesfor Design and implementation of a publiceducation campaign for the needs of the State Labor Inspectorate (SLI) of the Republic of Macedonia

2.  The objective of the assignment is to designand implement a campaignfor education of the public in respect to the right and obligations which are regulated in the Law on laborrelations with special emphasison it's recent changes and updates.

3.  The consultingfirm shall posses the following relevant qualificationand present  documents confirming thequalifications:

• Minimum 5 years of proven ongoing experience in designand implementation of public educational campaigns and capability to offer multi disciplinary - integrated services. Experience inpublic campaigns where the web sites take the central part of the promotion will be taken as advantage.
• Awards or state acknowledgments for the successful workof the firm and client recommendations will be considered an asset.

• A brief description of the firm's organizationshould be submitted. The consultant should posses a mixed team of experienced staff. The overview of the required staff and it'sminimum qualifications is given bellow.  CV's of the proposed experts should be attached,including the proofof employment, number of years working for the firm/ entity and projects working on.

The CV's should be recently signed by the proposed professional staffand the authorizedrepresentative submitting the proposal for the purpose of this assignment.

1.  Team leader

• At least 5 years experience in design andimplementation of public education campaigns including experience in managing teams for design and implementation of publiceducation campaigns.
• ·          'Times New Roman','serif'; mso-bidi-font-size: 11.0pt">Experience in coordination of awareness programs and inassessment ofquality of various initiatives and products
• ·          'Times New Roman','serif'; mso-bidi-font-size: 11.0pt">Excellent communication skills in English andMacedonian

2. Communication strategy developer

• At least 3 years experience in creatingcommunication strategy for public campaigns
• Excellent written and communication skills inMacedonian
• Proven experience as a teammember;

3. Expert in development of creative strategy

• At least 3 years experience in creatingcreative strategies and creative solutions for public campaigns
• Excellent written and communication skills inMacedonian
• Proven experience as a teammember;

4. Expert in development of media strategy

• At least 3 years experience in creating mediastrategy for public campaigns including media planning and media buying.
• Proven partnership with the media
• Excellent written and communication skills inMacedonian
• Proven experience as a teammember;

5. Expert in development of PR strategy

• At least 3 years experience in design andimplementation of PR strategies including organization and execution of meetings, press conferences and other types of PRevents

• Proven good relations with themedia
• Excellent written and communication skills inMacedonian
• Proven experience as a teammember;

6.  Web developer

•  Experience in developing or managing the development of web site visions and strategies, usingbenchmarks and customer research (at least 5projects within the past 5 years);

• Experience in preparing business plans and developing timetables for implementation of web site projects (at least 5 projectswithin the past 5 years).

• Experience in designing the appearance of web sites (at least 5 projects within the past 5 years).

• Experience in developing web site functionality (at least 5 projects within the past 5 years).

• Experience in providing training and preparing a users manual for website content and training for technical staff (at least5 training events and 2 user manuals)

• Experience in establishing and operation of aweb portal on the territory of the Republic of Macedonia

4.  The selection method is: Selection based on Consultant Qualifications (CQ) according to the World Bank'sGuidelines "Selection and Employment of Consultants by World Bank Borrowers", edited May2004, available on www.worldbank.org. 

5.  The Ministry of Labor and Social Policy now invites eligible consultants' firms to indicate theirinterest in providing the services. Interested consultants must provide information indicating that they are qualified to performthe services (company portfolio, brochures, description of similar assignments, experience in similar conditions, availability ofappropriate skills among staff, etc.).

6.  Interested consultants may obtain further information at the following contact details: Tel: ++389(0)2 3296 807; Fax: ++ 389 (0)2 3114460; E-mail: sbatova@mtsp.gov.mk;

7.  Expressions of interest (EOI) must bedelivered by November 23, 2009.

8.  The EOI can be delivered by post  at the following  address:

Ministry of Labor and Social Policy, St. Dame Gruev 14, 1000 Skopje, Republic of Macedonia; Attn. Ms. Vesna Petkovic, Project Director

or can be sent by e-mail on: sbatova@mtsp.gov.mk