THIS NOTICE IS PROVIDED FOR INFORMATION PURPOSES ONLY. THIS OPPORTUNITY IS AVAILABLE ONLY TO THE EXISTING CONTRACTOR, TRUE NORTH COMMUNICATIONS, D/B/A DRAFTFCB, INC., UNDER CONTRACT NUMBER YA1323-07-CQ-0004. It is anticipated that rapid response services required under this task may include, but not be limited to, media management, Census Bureau’s public image management (as it may relate to the 2010 census), increased advertising, development of new promotional materials and ads, and/or additional earned media or public relation efforts. The Contractor shall provide and implement proactive and effective solutions to situations or concerns that may have a negative or counterproductive impact on the accomplishment of the 2010 Census Communications Campaign goals. The Government or the contractor may identify these concerns during performance of the campaign and request that a solution be provided. Examples of such situations may include, (list is not all-inclusive): - Low responding areas of the census questionnaire
- Negative or inaccurate media, as appropriate
- Disruption of census operations due to unforeseen situations
- Terrorist attacks
- Disasters
- White powder
- Boycott issues
- Raids/deportation activities
- Enumeration issues
Each situation would be considered a separate project, for which specific requirements would be fully defined and modified to the task order. The existing contract must be used for the following reasons: 1) The work to be performed is within the scope of the original contract technical provisions. 2) The incumbent contractor has the management, technical, and administrative skills to efficiently and effectively accomplish this work at a reasonable cost. 3) The rapid response solutions to be provided shall be integrated and coordinated with the campaign-messaging, theme and other promotional materials already developed by the existing contractor. 4) This contract enables the work to begin immediately.
The American Recovery and Reinvestment Act (ARRA) contains specific acquisition requirements that must be met when using funds appropriated by the Act. Acquisitions must comply with FAR, and to the maximum extent practicable, be awarded under competitive procedures as fixed-price (FP) contracts. The U.S. Census Bureau intends to use the current IDIQ contract to meet its requirements. A task order with multiple contract line items is anticipated. Contract Line Items will include fixed-price and materials type line items. This contract was awarded competitively.
Set-aside code: N/A
Place of performance:
True North Communications, D/B/A Draftfcb, Inc. 100 33RD Street New York, NY
10001-2900
US
Contact: William H Russell, Contracting Officer, Phone 301/763-1804, Fax 301/763-4624, Email william.h.russell@census.gov - Lizannette Velez, Contract Specialist, Phone 301-763-1824, Fax 301-763-4624, Email lizannette.velez@census.gov
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