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B-Brussels: European communications and outreach campaign on biodiversity — phase 1

Contract Award

General Information
Country:   Belgium
City/Locality:   BRUSSELS
Notice/Contract Number:   eu:205390-2009
Publication Date:   Jul 25, 2009
Buyer:   EUROPEAN COMMISSION
Original Language:   English

Contact Information
Address:   EUROPEAN COMMISSION, DIRECTORATE-GENERAL FOR THE ENVIRONMENT, F.2 - FINANCE
BRUSSELS
Belgium
Email:   Click here

Goods, Works and Services

 

Summary

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Notice Type: C398 - Contract award
Regulation of Procurement: European Institution/Agency or International Organisation
EU Official Journal Publication: 141/2009, #205390-2009
Referenced Document Number: 315684-2008
Contract Nature: Service contract
Procedure Type: Contract awards
Type of Bid Required: Not defined
Awarding Criteria: The most economic tender
Successful Bidder: NAME AND ADDRESS OF ECONOMIC OPERATOR TO WHOM THE CONTRACT HAS BEEN
AWARDED: Ogilvy Public Relations Worldwide SA, boulevard de l'Imperatrice
13, B-1000 Brussels.

Original Text

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CONTRACT AWARD NOTICE
Services
SECTION I: CONTRACTING AUTHORITY
I.1) NAME, ADDRESSES AND CONTACT POINT(S): European Commission,
Directorate-General for the Environment, F.2 — Finance, BU-5 00/122,
B-1049 Brussels. Tel. +32 22960008. E-mail: env-tenders@ec.europa.eu. Fax
+32 22994449.
I.2) TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES:
European institution/agency or international organisation.
Environment.
The contracting authority is purchasing on behalf of other contracting
authorities: no.
SECTION II: OBJECT OF THE CONTRACT
II.1) DESCRIPTION
II.1.1) Title attributed to the contract by the contracting authority:
European communications and outreach campaign on biodiversity — phase 1.
II.1.2) Type of contract and location of works, place of delivery or of
performance: Services.
Service category: No 12.
Main place of performance: 'Extra muros'.
II.1.4) Short description of the contract or purchase(s): The objectives
of this tender are to develop a campaign graphic identity and also develop
a communications strategy on biodiversity focusing on the new Member
States.
II.1.5) Common procurement vocabulary (CPV): 90700000.
II.1.6) Contract covered by the Government Procurement Agreement (GPA):
Yes.
II.2) TOTAL FINAL VALUE OF CONTRACT(S)
II.2.1) Total final value of contract(s): Value: 760 000 EUR.
Excluding VAT.
SECTION IV: PROCEDURE
IV.1) TYPE OF PROCEDURE
IV.1.1) Type of procedure: Open.
IV.2) AWARD CRITERIA
IV.2.1) Award criteria: The most economically advantageous tender in
terms of
1. Understanding. Weighting: 30.
2. Methodology. Weighting: 40.
3. Project management and availability. Weighting: 30.
IV.2.2) An electronic auction was used: No.
IV.3) ADMINISTRATIVE INFORMATION
IV.3.1) File reference number attributed by the Contracting Authority:
ENV.A.1/SER/2008/0109.
IV.3.2) Previous publication(s) concerning the same contract: Prior
information notice
Notice number in OJ: 2008/S 28-036830 of 9.2.2008
Contract notice
Notice number in OJ: 2008/S 238-315684 of 6.12.2008.
SECTION V: AWARD OF CONTRACT
CONTRACT NO: SI2.536265
TITLE: European communications and outreach campaign on biodiversity —
phase 1
V.1) DATE OF CONTRACT AWARD: 1.7.2009.
V.2) NUMBER OF OFFERS RECEIVED: 10.
V.3) NAME AND ADDRESS OF ECONOMIC OPERATOR TO WHOM THE CONTRACT HAS BEEN
AWARDED: Ogilvy Public Relations Worldwide SA, boulevard de l'Imperatrice
13, B-1000 Brussels.
V.4) INFORMATION ON VALUE OF CONTRACT Initial estimated total value of
the contract:
Value: 760 000 EUR.
Excluding VAT.
Total final value of the contract:
Value: 694 950 EUR.
Excluding VAT.
V.5) THE CONTRACT IS LIKELY TO BE SUB-CONTRACTED: Yes. Value or
proportion of the contract likely to be sub-contracted to third parties:
Proportion: 76,0 %
Short description of the value/proportion of the contract to be
sub-contracted: — 38 % to other network partners (Ogilvy One — 12,6 %,
Ogilvy Public Relations Prague — 7,8 %, other in-house services — 17 %),
— 17 % Media Factory,
— 21 % to various unidentified suppliers (max. 5 % each).
SECTION VI: COMPLEMENTARY INFORMATION
VI.1) CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY
COMMUNITY FUNDS: No.
VI.3) PROCEDURES FOR APPEAL:
VI.3.1) Body responsible for appeal procedures: Court of First Instance
of the European Communities, boulevard Konrad Adenauer, L-2925 Luxembourg.
E-mail: ECJ.Registry@curia.europa.eu. Tel. +352 4303-1. URL:
http://curia.europa.eu. Fax +352 433766.
VI.3.2) Lodging of appeals: Precise information on deadline(s) for
lodging appeals: within 2 months of the notification of the plaintiff, or,
in absence thereof, of the day on which it came to knowledge.
VI.4) DATE OF DISPATCH OF THIS NOTICE: 15.7.2009.
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