L-Luxembourg: organisation of anti-smoking communication initiatives in all Member States of the European Union, targeting youths and young adults in particular

Country:

Luxembourg

City/Locality:

LOYJEMBOYRGO

Notice/Contract Number:

eu:170669-2008

Publication Date:

Jul 5, 2008

Deadline:

Aug 20, 2008

Buyer:

EUROPEAN COMMISSION

Original Language:

French

Address:

EUROPEAN COMMISSION
LUXEMBOURG
Luxembourg

Email:

Click here

Notice Type: C398
-
Contract notice
Regulation of Procurement: European Institution/Agency or International Organisation
EU Official Journal Publication: 129/2008
, #
170669-2008
Referenced Document Number: 96232-2008
Contract Nature: Service contract
Procedure Type: Open procedure
Type of Bid Required: Global tender
Awarding Criteria: The most economic tender

Summary:
Contract notice
Services
Section I: Contracting authority
I.1) Name, addresses and contact point(s): European Commission, Health
and Consumers Directorate-General — DG SANCO C4, attn: Josepha Wonner,
Hitech Building, 11, rue Eugène Ruppert, L-2920 Luxembourg. Tel. (352) 43
01-33007. Fax (352) 43 01-34975. E-mail:
sanco-c4-health-determinants@ec.europa.eu.
Internet address(es):
General address of the contracting authority:
http://ec.europa.eu/dgs/health_consumer/index_en.htm.
Address of the buyer profile: http://ec.europa.eu/dgs/health_consumer/
index_en.htm.
Further information can be obtained from:
Aforementioned contact point(s).
Specifications and additional documents (including documents for
competitive dialogue and a dynamic purchasing system) can be obtained
from:
Aforementioned contact point(s).
Tenders or requests to participate must be sent to:
Aforementioned contact point(s).
I.2) Type of contracting authority and main activity or activities:
European institution/agency or international organisation.
Health.
The contracting authority is purchasing on behalf of other contracting
authorities: no.
Section II: Object of the contract
II.1) Description
II.1.1) Title attributed to the contract by the contracting authority:
Organisation of anti-smoking communication initiatives in all Member
States of the European Union, targeting youths and young adults in
particular.
II.1.2) Type of contract and location of works, place of delivery or of
performance: Services.
Service category No 10.
Main place of performance: L-Luxembourg.
NUTS code: LU.
II.1.3) The notice involves: A public contract.
II.1.5) Short description of the contract or purchase(s): To organise an
annual campaign covering all the Member States of the European Union. This
will be built around 3 different themes, using 4 integrated media
approaches. The priority target groups will be youths (aged 15–24) and
young adults (aged 24–35).
The themes to be dealt with are as follows:
theme 1: prevention of smoking.
Theme 2: giving up smoking.
Theme 3: the dangers of passive smoking.
Each campaign must include the 4 initiatives described hereafter:
initiative 1: design, production and broadcasting of TV clips.
This initiative involves:
— overall design, including pre-tests, and production of information clips
for television,
— adapting these clips to the cultural aspects and languages of each
European Union Member State, calling on the expertise of national or
regional government organisations, NGOs and youth organisations where
applicable,
— broadcasting of the clips on television in all European Union Member
States,
— supplying and analysing media data, both pre- and post-broadcast, from
which this initiative can be assessed and adapted on a continuous basis,
— supplying precise references on the independent organisations
responsible for collecting post-broadcast data, and the performance
indicators used,
— carrying out post-tests.
Initiative 2: design, production and dissemination of media activities
using the Internet and other means of communication.
This initiative involves:
— overall design, including pre-tests, and production of media tools for
dissemination via the Internet and, where applicable, via other means of
communication such as mobile telephony,
— adapting these media activities to the cultural aspects and languages of
each European Union Member State, calling on the expertise of national or
regional government organisations, NGOs and youth organisations where
applicable,
— disseminating these media activities on the Internet, ensuring effective
coverage of all European Union Member States,
— where applicable, using other means of communication such as mobile
telephony,
— supplying and analysing media data, both pre- and post-broadcast, from
which this initiative can be assessed and adapted on a continuous basis,
— supplying precise references on the independent organisations
responsible for collecting post-broadcast data, and the performance
indicators used, and carrying out post-tests where applicable.
Initiative 3: organisation of public relations and press events and
partnerships.
This initiative involves:
— organising public relations events in all European Union Member States,
calling on the expertise of national or regional government organisations,
NGOs and youth organisations where applicable,
— organising at least 1 major European event each year,
— organising press conferences in all European Union Member States and
disseminating press articles dealing with the campaign's activities and
with current affairs regarding prevention of smoking in Europe,
— setting up various partnerships, including partnerships facilitating
dissemination of information on the campaign in the specialist press and
on local or national radio,
— drawing up specific procurement guidelines relating to purchase of
publicity materials such as brochures, posters, questionnaires,
promotional items to be given away, etc.,
— justifying the choice of purchases based on detailed estimates,
purchasing and distributing the materials for the various events
organised,
— proposing and supplying data from which each of these initiatives can be
assessed.
Initiative 4: setting up an Internet site.
This initiative involves:
— designing, creating and maintaining an informative Internet site,
— putting forward proposals for the architecture and various levels of the
site,
— putting specific tools on line,
— adapting the Internet site to the cultural aspects and languages of each
European Union Member State, calling on the expertise of national or
regional government organisations, NGOs and youth organisations where
applicable,
— proposing, supplying and analysing data from which the site can be
assessed on a continuous basis and developed,
— supplying precise references on the tools used to collect data and proof
of their independence.
A maximum of 5 % of the campaign's overall annual budget will be allocated
to this initiative. Information on the initiatives carried out in previous
years is available from the following web site:
http://ec.europa.eu/health/ph_determinants/life_style/Tobacco/
tobacco_fr.htm.
II.1.6) Common procurement vocabulary (CPV): 74400000, 74141600,
92110000, 92400000.
II.1.7) Contract covered by the Government Procurement Agreement (GPA):
Yes.
II.1.8) Division into lots: No.
II.1.9) Variants will be accepted: No.
II.2) Quantity or scope of the contract
II.2.1) Total quantity or scope: See specifications.
Estimated value excluding VAT: EUR 30 000 000–EUR 35 000 000.
II.2.2) Options: No.
II.3) Duration of the contract or time limit for completion: Starting
16.11.2008, completion 15.11.2010.
Section III: Legal, economic, financial and technical information
III.1) Conditions relating to the contract
III.1.1) Deposits and guarantees required: Neither deposits nor
guarantees are required.
III.1.2) Main financing conditions and payment arrangements and/or
reference to the relevant provisions regulating them: See contract.
III.1.4) Other particular conditions to which the performance of the
contract is subject: No.
III.2) Conditions for participation
III.2.1) Personal situation of economic operators, including requirements
relating to enrolment on professional or trade registers: Information and
formalities necessary for evaluating whether requirements have been met:
see specifications.
III.2.2) Economic and financial capacity: Information and formalities
necessary for evaluating whether requirements have been met: see
specifications.
III.2.3) Technical capacity: Information and formalities necessary for
evaluating whether requirements have been met: see specifications.
III.2.4) Reserved contracts: No.
III.3) Conditions specific to service contracts
III.3.1) Execution of the service is reserved for a particular
profession: No.
III.3.2) Legal entities should indicate the names and professional
qualifications of the staff responsible for execution of the service: Yes.
Section IV: Procedure
IV.1) Type of procedure
IV.1.1) Type of procedure: Open.
IV.2) Award criteria
IV.2.1) Award criteria: The most economically advantageous tender in
terms of the criteria stated in the specifications, in the invitation to
tender or to negotiate or in the descriptive document.
IV.2.2) An electronic auction will be used: No.
IV.3) Administrative information
IV.3.1) File reference number attributed by the contracting authority:
SANCO/2008/FT/2008/01.
IV.3.2) Previous notice(s) published concerning the same contract: Prior
information notice
Notice number in OJ: 2008/S 72-96232 of 12.4.2008.
IV.3.3) Conditions for obtaining specifications and additional documents,
or descriptive document: Final date for receipt of requests for documents
or for accessing documents: 8.8.2008 (12:00).
Charge for documents: no.
IV.3.4) Final date for receipt of tenders or requests to participate:
20.8.2008 (16:00).
IV.3.6) Language(s) in which tenders or requests to participate may be
drawn up: Bulgarian, Czech, Danish, Dutch, English, Estonian, Finnish,
French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian,
Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish or
Swedish.
IV.3.7) Minimum time frame during which the tenderer must maintain his
tender: Duration in months: 6 (from the date stated for receipt of
tenders).
IV.3.8) Conditions for opening tenders: Date: 2.9.2008 (10:00).
Place: L-Luxembourg, Hitec, 11, rue Eugène Ruppert.
Persons authorised to be present at the opening of tenders: yes.
Representatives of those bodies who submitted a tender.
Section VI: Complementary information
VI.1) This is a recurrent procurement: No.
VI.2) Contract related to a project and/or programme financed by EU
funds: Yes.
Reference to project(s) and/or programme(s): Community Tobacco Fund,
information programmes.
VI.4) Procedures for appeal
VI.4.1) Body responsible for appeal procedures: Court of First Instance
of the European Communities, boulevard Konrad Adenauer, L-2925 Luxembourg.
Tel. (352) 43 01-1. Fax (352) 43 37 66. E-mail: ECJ.Registry@curia.eu.int.
URL: http://curia.eu.int.
Body responsible for mediation procedures:
European Ombudsman, 1 avenue du Président Robert Schuman, BP 403, F-67001
Strasbourg Cedex. Tel. (33) 388 17 23 13. Fax (33) 388 17 90 62. E-mail:
euro-ombudsman@europarl.eu.int. URL: http://www.euro-ombudsman.eu.int.
VI.4.2) Lodging of appeals: Precise information on deadline(s) for
lodging appeals: within 2 months of the plaintiff being notified or,
failing this, of the date on which it became known to them. A complaint
made to the European Ombudsman neither suspends this period nor opens a
new period for lodging appeals.
VI.4.3) Body from which information about the lodging of appeals may be
obtained: Court of First Instance of the European Communities, boulevard
Konrad Adenauer, L-2925 Luxembourg. Tel. (352) 43 01-1. Fax (352) 43 37
66. E-mail: ECJ.Registry@curia.eu.int. URL: http://curia.eu.int.
VI.5) Date of dispatch of this notice: 25.6.2008.

L-Luxembourg: organisation of anti-smoking communication initiatives in all Member States of the European Union, targeting youths and young adults in particular

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