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UK-London: marketing services

Request For Proposals

General Information

Country:   United Kingdom
City/Locality:   LONDINO
Notice/Contract Number:   eu:162313-2008
Publication Date:   Jun 25, 2008
Deadline:   Jul 28, 2008
Buyer:   QUALIFICATIONS AND CURRICULUM AUTHORITY
Original Language:   English

Contact Information

Address:   QUALIFICATIONS AND CURRICULUM AUTHORITY
LONDON  
United Kingdom
Web Site:   www.qca.org.uk

Goods, Works and Services

 

Original Text

     view in:

Notice Type: 2220
-
Contract notice
Regulation of Procurement: European Communities, with participation by GPA countries
EU Official Journal Publication: 121/2008
, #
162313-2008
Contract Nature: Service contract
Procedure Type: Restricted procedure
Type of Bid Required: Global or partial tender
Awarding Criteria: The most economic tender

Summary:
CONTRACT NOTICE
Services
SECTION I: CONTRACTING AUTHORITY
I.1) NAME, ADDRESSES AND CONTACT POINT(S): Qualifications and Curriculum
Authority, 83 Piccadilly, Attn: Ray Ball, UK-London W1J 8QA. Tel. 024 76
71 66 25. E-mail: contracts@qca.org.uk. Fax 024 76 71 68 19.
Internet address(es):
General address of the contracting authority: www.qca.org.uk.
Address of the buyer profile: www.qca.org.uk.
Further information can be obtained at: As in above-mentioned contact
point(s).
Specifications and additional documents (including documents for
competitive dialogue and a dynamic purchasing system) can be obtained at:
As in above-mentioned contact point(s).
Tenders or requests to participate must be sent to: As in above-mentioned
contact point(s).
I.2) TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES:
Body governed by public law.
Education.
The contracting authority is purchasing on behalf of other contracting
authorities: yes.
SECTION II: OBJECT OF THE CONTRACT
II.1) DESCRIPTION
II.1.1) Title attributed to the contract by the contracting authority:
UK-England: communications and marketing services - pan government
'duplicate'.
II.1.2) Type of contract and location of works, place of delivery or of
performance: Services.
Service category: No 27.
Main place of performance: UK - England.
II.1.3) The notice involves: The establishment of a framework agreement.
II.1.4) Information on framework agreement: Framework agreement with
several operators.
Maximum number of participants to the framework agreement envisaged: 20.
Duration of the framework agreement: Duration in year(s): 4
Estimated total value of purchases for the entire duration of the
framework agreement:
Estimated value excluding VAT: 000 GBP.
II.1.5) Short description of the contract or purchase(s): The
Qualifications and Curriculum Authority (QCA) is a non-departmental public
body that maintains and develops the national curriculum and associated
assessments, tests and examinations. It also accredits and monitors
qualifications in colleges and at work.
The National Assessment Agency (NAA) is a subsidiary of the QCA and was
launched in April 2004 to safeguard and modernise the delivery of exams,
tests and assessment.
The NAA is seeking the services of external organisations to assist in the
provision of marketing and communication services. In particular:
— Design, communications and marketing services,
— Film and photography services,
— Conference and event management services,
— Market research and surveys.
The Contracting Authority intends to award a Pan Government Collaborative
Framework Agreement available for use by all UK contracting authorities
including but not limited to Government Departments and their Agencies,
Non-Departmental Public Bodies, NHS Bodies, Local Authorities, Police
Authorities, Emergency Services, Educational Establishments and Registered
Social Landlords who have a need to purchase services.
Formal expression of interest will be by the completion and submission of
a formal Pre-Qualification Questionnaire (PQQ) and other required
documentation by the specified date.
II.1.6) Common procurement vocabulary (CPV): 74420000.
II.1.7) Contract covered by the Government Procurement Agreement (GPA):
Yes.
II.1.8) Division into lots: Yes.
Tenders should be submitted for: one or more lots.
II.1.9) Variants will be accepted: No.
INFORMATION ABOUT LOTS
LOT NO 1
TITLE: UK-England: conference and event management services
1) SHORT DESCRIPTION: The NAA communicates information through
conferences and events. While these mostly relate to training for local
authority assessment advisors, markers, exam officers and other schools
staff, it could also include all staff events, press conference or launch
events. This framework is open Pan Government in addition to NAA
requirements. Suppliers will have to show evidence that they can provide a
wide range of skills related to conference and event origination, planning
and management to a high standard of quality. These would include delegate
management, venue stage management/technical support and technical
services (including installation and operation of audio visual equipment),
event facilitation, recording and/or note taking, production of event
reports, sourcing speakers, stewarding, transportation of equipment and
event evaluation. Exhibition, fair and congress organisation services.
Seminar organisation services.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74860000, 74861000.
LOT NO 2
TITLE: UK-England: market research and customer survey services
1) SHORT DESCRIPTION: The NAA conducts regular market research and
customer surveys to ensure that its marketing and communications
programmes, publications, events and overall communication strategy are
fit for purpose, and that it is providing information, advice and guidance
to its target audiences in a timely fashion and to a high standard of
quality. This framework will be open Pan Government in addition to NAA
requirements. Suppliers will have to show evidence that they can provide a
wide range of skills across a range of market research and customer survey
disciplines, from project creation and planning, management of market
research and customer survey activities through to implementation and
analysis, to a high standard of quality. This could involve both
quantitative and qualitative methodologies, and for NAA has, in previous
years, involved focus group work, telephone and face-to-face interviews,
postal and online questionnaires, visits to schools and web-based surveys.
Market research, public-opinion polling and related services. Market
research services. Survey services. Survey design services. Survey conduct
services. Telephone survey services. Survey analysis services.
Public-opinion polling services.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74130000, 74131130, 74131100,
74131120, 74131121, 74132000, 74131000, 74131110.
LOT NO 3
TITLE: UK-England: film and photography services
1) SHORT DESCRIPTION: The NAA communicates information through visual
media as well as print and online. This could involve film, video clips,
DVDs, web formats for video streaming and download or still photography,
for both internal and external audiences. In any given year this could
cover anything from films to be shown at conferences or a launch event, to
internal training material, guidance or information for a specific
audience, or even recording an event. It could also involve working with
'high profile' figures, covering everything from Ministerial announcements
and press launches, to portrait and location shots. The NAA for many
projects, from one-off photographic shoots to much more complex campaigns.
This framework will also be open Pan government, in addition to NAA
requirements. All suppliers will have to show evidence that they can
provide a range of film or photographic skills, including script writing,
direction, filming and editing, and news, feature and studio photographic
services to a high standard of quality. Those wishing to be considered for
more complex campaigns will also have to demonstrate that they have the
broader managerial, planning and creative skills to effectively partner
NAA and other Pan Government organisations throughout this process.
Photographic and ancillary services. Photographic services. Advertising
photography services. Advertising photography services. Specialised
photography services. Photograph processing services. Motion-picture and
video-tape production and related services. Motion picture and video
production services. Training-film and video-tape production. Advertising,
propaganda and information film and video-tape production. Advertising
video-tape production. Information video-tape production. Services in
connection with motion-picture and video-tape production. Motion picture
and video services.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74810000, 92110000, 92111000,
92111200, 74811000, 92111220, 92112000, 92100000, 74811100, 74811300,
74811100, 74812000, 92111100, 92111260.
LOT NO 4
TITLE: UK-England: design and marketing services
1) SHORT DESCRIPTION: The NAA produces a wide range of guidance, support
and marketing materials for schools, colleges and markers. These have to
be produced to meticulous standards of accuracy and confidentiality,
working within branding, style and identity guidelines, often against
tight deadlines pre-determined by the annual cycle of tests, exams and
other business objectives. The actual materials produced can include
handbooks, posters, flyers, magazines, newsletters, reports, direct mail
materials, scripts for broadcast materials, and the associated packaging.
Within this framework we will be seeking many discrete projects that will
vary greatly in size and scope, from the design of a single document to
multi-channel marketing campaigns that could feature some or all of the
above elements. This framework will also be open Pan Government in
addition to NAA requirements. All suppliers will have to show evidence
that they can provide a wide range of services including design and
artwork, brand and identity management, editorial and proofreading
services for a range of print and online materials and, when required,
undertake copywriting to a high standard of quality. Editorial management
will be particularly critical to ensure creation of a product to 100 %
proof reading accuracy. In addition, suppliers wishing to be considered
for the more complex campaigns will also have to demonstrate that they
have the broader managerial, planning and creative skills to effectively
partner the NAA and other Pan Government organisations throughout this
process. Specialty design services. Promotional services. Advertising and
marketing services. Marketing services. Direct marketing services.
Promotional services. Design consultancy services. Desktop publishing
services. Printing, publishing and related services. Services related to
printing. Print finishing services. Graphic design services.
2) COMMON PROCUREMENT VOCABULARY (CPV): 74420000, 78200000, 78210000,
74422000, 74422000, 74141520, 74831530, 74421000, 78000000, 78225000.
SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION
III.1) CONDITIONS RELATING TO THE CONTRACT
III.1.3) Legal form to be taken by the group of economic operators to
whom the contract is to be awarded: No special legal form is required but
if a contract is awarded to a consortium the Contracting Authority may
require the consortium to form a legal entity before entering into the
framework agreement.
III.2) CONDITIONS FOR PARTICIPATION
III.2.1) Personal situation of economic operators, including requirements
relating to enrolment on professional or trade registers: Information and
formalities necessary for evaluating if requirements are met: (a) is
bankrupt or is being wound up, where his affairs are being administered by
the court, where he has entered into an arrangement with creditors, where
he has suspended business activities or is in any analogous situation
arising from a similar procedure under national laws and regulations;
(b) is the subject of proceedings for a declaration of bankruptcy, for an
order for compulsory winding up or administration by the court or of an
arrangement with creditors or of any other similar proceedings under
national laws and regulations;
(c) has been convicted by a judgment which has the force of res judicata
in accordance with the legal provisions of the country of any offence
concerning his professional conduct;
(d) has been guilty of grave professional misconduct proven by any means
which the contracting authorities can demonstrate;
(e) has not fulfilled obligations relating to the payment of social
security contributions in accordance with the legal provisions of the
country in which he is established or with those of the country of the
contracting authority;
(f) has not fulfilled obligations relating to the payment of taxes in
accordance with the legal provisions of the country in which he is
established or with those of the country of the contracting authority;
(g) is guilty of serious misrepresentation in supplying the information
required under this Section or has not supplied such information;
(h) has been the subject of a conviction for participation in a criminal
organisation, as defined in Article 2(1) of Council Joint Action
98/733/JHA;
(i) has been the subject of a conviction for corruption, as defined in
Article 3 of the Council Act of 26.5.1972 and Article 3(1) of Council
Joint Action 98/742/JHA3 respectively;
(j) has been the subject of a conviction for fraud within the meaning of
Article 1 of the Convention relating to the protection of the financial
interests of the European Communities;
(k) has been the subject of a conviction for money laundering, as defined
in Article 1 of Council Directive 91/308/EEC of 10.6.1991 on prevention of
the use of the financial system for the purpose of money laundering.
III.2.2) Economic and financial capacity: Information and formalities
necessary for evaluating if requirements are met: (a) appropriate
statements from banks or, where appropriate, evidence of relevant
professional risk indemnity insurance;
(b) the presentation of balance-sheets or extracts from the
balance-sheets, where publication of the balance-sheet is required under
the law of the country in which the economic operator is established;
(c) a statement of the undertaking's overall turnover and, where
appropriate, of turnover in the area covered by the contract for a maximum
of the last 3 financial years available, depending on the date on which
the undertaking was set up or the economic operator started trading, as
far as the information on these turnovers is available.
III.2.3) Technical capacity: Information and formalities necessary for
evaluating if requirements are met: (a) a list of the works carried out
over the past 5 years, accompanied by certificates of satisfactory
execution for the most important works. These certificates shall indicate
the value, date and site of the works and shall specify whether they were
carried out according to the rules of the trade and properly completed.
Where appropriate, the competent authority shall submit these certificates
to the contracting authority direct;
(b) a list of the principal deliveries effected or the main services
provided in the past 3 years, with the sums, dates and recipients, whether
public or private, involved. Evidence of delivery and services provided
shall be given: - where the recipient was a contracting authority, in the
form of certificates issued or countersigned by the competent authority, -
where the recipient was a private purchaser, by the purchaser's
certification or, failing this, simply by a declaration by the economic
operator;
(c) an indication of the technicians or technical bodies involved, whether
or not belonging directly to the economic operator's undertaking,
especially those responsible for quality control and, in the case of
public works contracts, those upon whom the contractor can call in order
to carry out the work;
(d) a description of the technical facilities and measures used by the
supplier or service provider for ensuring quality and the undertaking's
study and research facilities;
(e) where the products or services to be supplied are complex or,
exceptionally, are required for a special purpose, a check carried out by
the contracting authorities or on their behalf by a competent official
body of the country in which the supplier or service provider is
established, subject to that body's agreement, on the production
capacities of the supplier or the technical capacity of the service
provider and, if necessary, on the means of study and research which are
available to it and the quality control measures it will operate;
(f) the educational and professional qualifications of the service
provider or contractor and/or those of the undertaking's managerial staff
and, in particular, those of the person or persons responsible for
providing the services or managing the work;
(i) a statement of the tools, plant or technical equipment available to
the service provider or contractor for carrying out the contract;
(j) an indication of the proportion of the contract which the services
provider intends possibly to subcontract;
(k) with regard to the products to be supplied: (i) samples, descriptions
and/or photographs, the authenticity of which must be certified if the
contracting authority so requests; (ii) certificates drawn up by official
quality control institutes or agencies of recognised competence attesting
the conformity of products clearly identified by references to
specifications or standards.
III.2.4) Reserved contracts: No.
III.3) CONDITIONS SPECIFIC TO SERVICES CONTRACTS
III.3.1) Execution of the service is reserved to a particular profession:
No.
III.3.2) Legal entities should indicate the names and professional
qualifications of the staff responsible for the execution of the service:
No.
SECTION IV: PROCEDURE
IV.1) TYPE OF PROCEDURE
IV.1.1) Type of procedure: Restricted.
IV.1.2) Limitations on the number of operators who will be invited to
tender or to participate: Envisaged number of operators 20
Objective criteria for choosing the limited number of candidates: The
objective criteria will be supplied to operators within the Pre
Qualification Questionnaire documents.
IV.2) AWARD CRITERIA
IV.2.1) Award criteria: The most economically advantageous tender in
terms of the criteria stated in the specifications, in the invitation to
tender or to negotiate or in the descriptive document.
IV.2.2) An electronic auction will be used: No.
IV.3) ADMINISTRATIVE INFORMATION
IV.3.1) File reference number attributed by the contracting authority:
Reference Number: Contract 2379.
IV.3.2) Previous publication(s) concerning the same contract: No.
IV.3.3) Conditions for obtaining specifications and additional documents
or descriptive documentTime limit for receipt of requests for documents or
for accessing documents: 21.7.2008 - 13:00.
Payable documents: no.
IV.3.4) Time-limit for receipt of tenders or requests to participate:
28.7.2008 - 13:00.
IV.3.5) Date of dispatch of invitations to tender or to participate to
selected candidates: 20.8.2008.
IV.3.6) Language(s) in which tenders or requests to participate may be
drawn up: English.
IV.3.8) Conditions for opening tenders: Persons authorised to be present
at the opening of tenders: no.
SECTION VI: COMPLEMENTARY INFORMATION
VI.1) THIS IS A RECURRENT PROCUREMENT: No.
VI.2) CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY EU
FUNDS: No.
VI.3) ADDITIONAL INFORMATION: Interested organisation should apply for a
PQQ from the address above before the specified date of 21.7.2008.
Expressions of Interest comprising the completed PQQ documentation and the
supply of requested documents must be submitted to the address above by
28.7.2008.
Potential service providers should note that the Contracting Authority
reserves the right to cancel this procurement at any stage and not to
award a Framework Agreement. If the Contracting Authority decides to enter
into a Framework Agreement with the successful service provider this does
not mean that there is any guarantee of subsequent contracts being
awarded. Any expenditure, work or effort undertaken prior to contract
award is accordingly a matter solely for the commercial judgement of
potential service providers.
Any orders placed under this Framework Agreement will form a separate
contract under the scope of this framework between the service provider
and the specific requesting other contracting body.
The Contracting Authority and other contracting bodies utilising the
framework, reserve the right to use any electronic portal during the life
of the agreement.
GO reference: GO 08062001/01.
VI.5) DATE OF DISPATCH OF THIS NOTICE: 19.6.2008.


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